Tik-Tok: the new home of entertainment
By Toby Tunwase
Love it or hate it, Tik-Tok is taking over the social media space. While some folks consider the app to be a total waste of time, a jillion others –about 800 million to be exact—find it the best platform for influencer marketing.
The app first hit the app store in 2014. But it was Musical.ly then, not Tik-Tok. Tech Company Byte Dance bought Musical.ly in 2017 and rebranded it as Tik-Tok- the version we know it today.
According to Influencer Marketing Hub, Tik-Tok is available in over 150 countries across the globe and was the most downloaded app in the first quarter of 2019. It basically shows video content of about 15 seconds long —you can create a one-minute loop by linking up to four videos.
Waiting in a long queue for your turn at the ATM or sitting all day on a rather stuffy public bus can be really frustrating. It is worse if you have to do the same routine all the time. But with Tik-Tok, you can scroll through hundreds of interesting videos and memes and get high on grins.
Memes gas up social media. Anything happening in the world has some sort of humor in it, and it takes one who is extremely funny and creative to bring it out. Tik-Tok has become a substitute for Vine (Twitter’s short-form video hosting service that was later discontinued), serving users with meme-based humor on a daily basis.
Just so you know, more celebrities are migrating to Tik-Tok and yeah, this means more opportunities for big brands. If you’re a brand owner, you might want to shoot your shots and earn the celebrity endorsement that drives sales.